Privacy Policy

Last updated: 18/08/2025

Who we are

Moonfell (“we”, “us”) operates the website at https://moonfell.live. We build a text-first role-playing experience. This policy explains what personal data we collect and how we use it.

What we collect

• Signup details: name (optional) and email address.
• Consent flag: whether you agreed to receive updates.
• UTM tags: marketing source/medium/campaign if present in the URL.
• Analytics: page views and events (via Google Analytics 4 / Meta Pixel) using pseudonymous identifiers.

How we use data

• To send newsletters, playtest invitations, and product updates.
• To measure interest and improve the website and product.
• To secure and maintain the service (debugging, preventing abuse).

Sharing

We share data with service providers who help us run Moonfell, including our email provider (Beehiiv) and analytics providers (Google/META). We do not sell personal data. We may disclose information if required by law or to protect our rights.

Retention

We keep your data while you remain subscribed or as needed to provide the service. You can unsubscribe anytime; we then remove you from active mailing lists and may retain minimal records to honor future opt-out requests and comply with obligations.

Your rights

Depending on where you live (e.g., UK/EU GDPR), you may have rights to access, correct, delete, or object to certain processing. To exercise your rights, contact us at themoonfallen@gmail.com.

International transfers

We may process data outside your country. When we transfer data internationally, we rely on appropriate safeguards such as standard contractual clauses.

Children

Moonfell is not directed to children under 13 (or the minimum age in your jurisdiction). Do not sign up if you are under that age.

Contact

Questions about this policy? Email themoonfallen@gmail.com.